UnitedSeats welcomes customers to HQ for Dealer Days 2025

The UnitedSeats team welcomed dealers new and old to our Headquarters in Zwijndrecht to host this year’s Dealer Day. The dealers included Sumsertech, Seat Systems, Asfir, Katpol, Agrar Plaza, Carlat and Max Urech with the team planning presentations, tours and evening entertainment for them.

Company Presentation and Recognition Awards
The first day we started with the company presentation given by CEO Evert Mallie and Business and Marketing Director, David Hale, where they updated the dealers on the latest news from UnitedSeats. Throughout the presentation, we surprised 5 of the dealers with recognition plates for achieving landmark turnovers whilst being a UnitedSeats dealer, Carlat receiving a Bronze Plate, Katpol, Agrar Plaza and Seat Systems receiving a Silver Plate and Sumsertech receiving their Gold Plate.

Exciting Rotterdam Boat Experience
We then ventured to Rotterdam where the dealers were treated to a ride on the Borrelboat along the Maas in Rotterdam Port. The crew provided refreshments and snacks before the dealers experienced an exhilarating ride on a RIB boat which took them down the Maas to the SS Rotterdam and back around to the Borrelboat where on occasion reached speeds of 90 kph. Following the RIB boat, we enjoyed food and drink aboard the Borrelboat, before departing for a tour of Rotterdam Port with extensive night-time views of the beautiful city of Rotterdam from the water.

Touring the Headquarters and Dealer Outlet
The following day, the UnitedSeats team welcomed the dealers to the Headquarters where they experienced a tour of our extensive showrooms, the warehouse, the assembly area and were given time to peruse our Dealer Outlet with some specially priced items available on the day.

Product presentations and special surprises
Michael Hale delivered the forklift presentation, David Hale with our new Telehandler presentation then Malik Lakhal with an update on the office seats. As a special surprise, our marketing and production team produced our C8 Pro Synergy Office Chairs complete with the comfort headrest and anti-macassar with each company logo.

Afternoon sessions and closing presentations
After a quick coffee and cake, Liam Wood provided the Agricultural and Construction presentations then after a tasty lunch, Michael and Malik rounded off the day with the Marine and Voyager truck seat presentations.

Event success and dealer appreciation
Overall, it was another great success for the UnitedSeats team who worked tirelessly with a lot of preparation to provide a memorable experience for the UnitedSeats dealers. We would like to thank the dealers for their time and effort to come to the event, with many of them travelling many hours to be with us. The team received some fantastic feedback from the event and with a lot of the comments encapsulating the UnitedSeats ethos.

Looking forward to next year
Dealer Days 2025 once again highlighted our commitment to innovation, partnership, and shared success with our global dealer network. We look forward to next year’s Dealer Day!